I have a new post at PBS MediaShift this morning, examining some creative ways magazines are using Pinterest. I tried to go beyond the standard boards that it seems every major magazine has created on the site to find some different strategies, particularly those used by different types of magazines that you might not expect to see on Pinterest — in other words, not lifestyle magazines, and not women’s magazines.
I included activist magazines (an interest of mine for some time, which I’ve also covered for MediaShift and researched (PDF)] and B2B magazines (also previously covered on MediaShift).
I hope there are some useful ideas for all magazines among these diverse uses of Pinterest.
Here’s what my browser windows looked like while researching this story:
It was real punishment, I tell you.
Anyway, I found some fun and different approaches, including some involving convenience store bathrooms and cannabis (not in the same magazine). Read the full story at PBS MediaShift.
Photo mashup by me, using magazine cover photo by Font Shop on Flickr.