I have a new post up at PBS MediaShift, covering a new development at digital magazine company Zinio. Zinio is now creating Content Collections:
Zinio staff highlight a selection of articles from Zinio’s digital magazine offerings, mixing and matching stories from a wide variety of magazines within each collection. Even little-known and foreign magazines are included in the mixes. Readers can then preview individual articles in the collection and choose to buy the single digital magazine issue where an article appeared, or even buy a digital subscription to that magazine.
The idea of blending content from different magazines into one package (eventually purchasable as a single deal) is interesting, but even more compelling is the idea that individual readers will eventually be able to create their own collections and share them with friends.
“We’ve been working on the concept of choosing what you love and being able to share it,” Mullen said. “We want to make it possible for consumers to do what editors do. We can let consumers build [collections] for us.”
What will the role of the magazine editor be in the future? With editors at Ladies’ Home Journal now editing user-generated content, and readers soon generating their own collections of content, we’re clearly seeing some major changes in editors’ tasks and roles.
Read more about Zinio’s new innovation at MediaShift.