Students may need to consider the concept of personal branding. But what conflicts and potential ethical problems does this introduce?
Teaching Personal Branding
Making a Subscription a Source of Pride
“Engagement” is a buzzword in discussions of the survival of print media. In a world of shiny digital objects that distract readers from traditional print media, readers have to be more engrossed and invested in their uses of print, both
Magazine Customization: Avoid New Yorker Syndrome
Upon the demise of Gourmet this week, I’ve been pondering the reasons why some magazines have stayed in my life and others I’ve canceled without ever looking back. A few that didn’t make it lost me simply because they published
Technology is not the answer (everywhere)
The Online News Association conference is happening this weekend in San Francisco. As I sit at home in Fresno – just a three-hour drive away – I’m thinking about the role of media here and there, and the different approaches
Online Tools for Journalism Classes: Community and Collaboration
I’ve been investigating a few online services that seem like they’d be a good fit for the courses I teach. I’ve put Ning, Slideshare and Twitter to work this semester and am pleased with how they’re panning out. I know
The Ethics of Retweeting
How do you retweet other people’s words and ideas ethically? What do RT and via mean? Ethics apply to social media too.
Do You Believe in Facebook?
I had some fun asking a new discussion question to my introductory mass communication class last week: “Do you believe in Facebook?” Not in Facebook’s business model, nor its overall success as a concept. Not in whether it was addictive
Confessions of a Media Professor
I wasn’t especially grabbed by anything media- or journalism-related in the news this week, and am instead going to explore a theme that occurred to me a while back: my personal “bad media habits.” Every semester, I encourage students in
Cronkite, I Never Knew Ye, But…
First, let me say that I have found Walter Cronkite’s coverage of significant world events endearing and impressive, as his audience did over the years. I never saw him as a broadcaster and have only known him as a public
Bitter News on a Sweet Day
Photo by Flickr user [ jRa7 ]. I wrote in a tweet (@profsivek) earlier today about catching up with five days of missed newspapers – specifically, the copies of the Fresno Bee that patiently waited for me in their unchanging