Magazines and Identity

In a Q&A with Dan Levy of Sparksheet posted today, I responded to the question “What is a magazine?” with this statement: I think we have to think of magazines as a very fluid concept at the moment. Certainly we have to move beyond the idea of the magazine as this printed and bound thing …

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Magazines, Advertising and Social Media

My new post on “How Magazines Use Social Media to Boost Pass-Along, Build Voice” was published at MediaShift this week. In it, I discuss the many ways magazines are starting to employ Twitter, Facebook, and other social media to connect with their audiences and build their brands: The lines distinguishing magazines’ print and online content, …

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