“The Branded Professor”

I recently had the opportunity to provide a guest blog post for the University of Venus, a blog focused on the concerns of Generation X women in higher education. I addressed an issue I’ve written about briefly here before: the increasing use of branding terminology both in the classroom and for academics themselves. I’m crossposting …

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Do Social Media Users Link to Magazines?

The Project for Excellence in Journalism has posted a summary of its recent study “New Media, Old Media: How Blogs and Social Media Agendas Relate and Differ from the Traditional Press.” The study compares the variety of topics included in news-related blog posts and tweets with the range included in mainstream media coverage, and found …

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Playing around…

I discovered Typekit and its WordPress integration. This is dangerous for someone like me who enjoys typography but has little design skill and no knowledge of CSS. Bear with me and rest assured, these are not my final font selections. Final design forthcoming! Edited 5/13: OK, these might be my final font selections. Thoughts?

The Definition of a “Magazine”

I’ve recently come across a number of projects that are called magazines, and yet don’t seem like what we normally think of as magazines. For example: Pop-Up Magazine: “the world’s first live magazine, created for a stage, a screen, and a live audience. Nothing will arrive in your mailbox; no content will go online. An …

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Magazines and Identity

In a Q&A with Dan Levy of Sparksheet posted today, I responded to the question “What is a magazine?” with this statement: I think we have to think of magazines as a very fluid concept at the moment. Certainly we have to move beyond the idea of the magazine as this printed and bound thing …

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Magazines, Advertising and Social Media

My new post on “How Magazines Use Social Media to Boost Pass-Along, Build Voice” was published at MediaShift this week. In it, I discuss the many ways magazines are starting to employ Twitter, Facebook, and other social media to connect with their audiences and build their brands: The lines distinguishing magazines’ print and online content, …

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